This high-level definition of a data platform is meant to help frame conversations about the category and compare vendors and their place in it. The definition itself is a moving target since the ...

With the rapid growth of user data, companies need effective tools for its processing and use. Here, DMP, a data management platform that allows centralized collection, segmentation, and analysis of ...

Data Management Platform (DMP) or advertising DMP is one of the solutions that has arisen in recent years to assist advertisers.

Data management platforms (DMPs) were once painted as a panacea for all of a marketer’s data needs – from collection, to harmonization to segmentation and syndication. But marketers have since cooled ...

By implementing a sophisticated data management platform, they integrated multiple validation services and third-party sources, delivering personalized insurance pricing within 400 milliseconds.

DataFlux's data management suite combines MDM, data quality, and data integration tools in a single package ...

Lotame’s VP of Product Management Kalyan Lanka discusses what the company offers in terms of linking consumers across devices. This is the seventh in AdExchanger’s series on the cross-device question, ...

Learn about Microsoft Dataverse in this comprehensive overview. Discover its features, benefits, and how it can enhance your data management.

Salesforce may be making a bid to extend its reach in data management. Late last week, The Wall Street Journal reported that the software-as-a-service provider was in “advanced talks to acquire ...

View Systems Inc. today announced the general availability of its flagship offering, a data management platform called View AI that is optimized to power artificial intelligence workloads. The ...