How to Develop Research Objectives in the Consumer Research Process. Perhaps you've decided to embark on a marketing research project to answer a specific question; or maybe you're trying to gain ...

When organizations or firms develop their research programs they need to develop their overall research objectives. Here we ...

View a sample objective to help you prepare your undergraduate research proposal at the University of Nevada, Reno.

A criticism of happiness research is that it often relies on what a person says about his or her own happiness. Calling a self-report measure of happiness "subjective well-being" seems not to help ...

Debbie Elliott talks with Wallace Covington, professor of ecology at Northern Arizona University, about the pressures scientists encounter when researching politically sensitive issues.

States have begun to incorporate objective data into teacher evaluations by tying some percent of a teacher’s evaluation to students’ learning improvements as measured by test score changes. Critics ...

Subjective and Objective Research in Positive Psychology A biological characteristic is linked to well-being. Posted May 23, 2009 ...