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What is lead scoring?

While your company’s marketing team focuses on generating more sales leads, it’s up to the sales team to close the deal. It sounds like a straightforward process where both departments play to their ...
Editor’s Note: This article was produced in partnership with the Pulitzer Center. This article is also part of CT Mirror’s Spanish-language news coverage developed in partnership with Identidad Latina ...
A construction worker works on dislodging an old lead line in the basement of a house before his colleague pulls it out using an excavator. Credit: Shahrzad Rasekh / CT Mirror This story is part of CT ...