Many of the key benefits of a CRM depend heavily on properly structured data. Explore uses of a CRM database now.

What is CRM? Customer Relationship Management (CRM) can be many things; a strategy, a process, a business goal. Here, though, we focus on CRM as a software; a cloud-based, digital tool that stores, ...

Which means that your data will be inherited by someone else with the intention of keeping things going, albeit you may be facing a migration to a new system in the future. So is your CRM data safe?

CRM software transforms scattered customer data into structured insights that drive business growth. From automating ...

A recent study about CRM data reveals that businesses have some real work to do with their sales data.

Companies are scrambling to implement CRM solutions and integrate all their customer contact points. However, most find capturing customer data or feedback the most difficult part of implementing ...

This post is sponsored by Treasure Data. When customer relationship management (CRM) was introduced in the 2000s, it revolutionised how marketing and sales could keep track of their customers. A ...