Learning the Ansoff Matrix, which shows four ways that businesses can grow and the risks associated with each option, can help you grow your niche.

The Ansoff Growth matrix is a tool that helps businesses decide their product and market growth strategy. It maps product/market strategies – eg, market penetration, product development, market ...

Igor Ansoff (1918-2002) was the father of modern strategic thinking. When Gary Hamel referred to the origins of corporate strategy he paid Ansoff an indirect compliment: “Strategy didn't start ...