The next wave of progress is less likely to come from adding more tools to your martech stack and more likely to come from ...

AI is transforming marketing, but companies that balance machine efficiency with human creativity and emotional intelligence ...

Feeling overwhelmed by AI buzz? Learn what matters, what’s noise, and how to stay ahead when it comes to AI, LLMs, and ...

From P&G to Verizon, a growing list of brands are turning to generative and agentic AI to cut costs, streamline production ...

What does it mean to become an AI-native marketing team — and how do you build one while the tech is still evolving? In this episode of The CMO Circle, Paula Mejia, VP of Marketing at Wix, unpacks the ...

AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

AI now places challengers alongside incumbents in real time, reshaping customer acquisition, loyalty, and growth ...

Klaviyo's AI-driven platform seamlessly combines marketing, service and analytics for real-time personalization.

Marketing leaders must evaluate AI tools based on specific use cases, integration needs and ROI to guide 2025 investment decisions. Consumers are used to all sorts of product comparisons, from their ...

Jasper AI is a content and marketing assistant designed for teams. Discover its features, pricing, who should use it, and how to stay safe.

Artificial intelligence has moved beyond its early origins as a copywriting assistant and has developed into a full creative ...

The CPG giant created a new generative artificial intelligence tool to help personalize advertising while boosting engagement ...