When 19-year-old Charles Chen got a perm in early 2022, it was a spur of the moment decision. “I was looking for something simple to style,” he said of his “naturally bone straight” hair. But what was ...

Styling your hair is a way to showcase your unique personality. Whether you have the same haircut most of your life or switch up hairstyles every month, your hair plays an important role in defining ...

Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention. While perming kits are sold at beauty supply stores for DIYing, they’re a ...

We may earn commission from links on this page, but we only recommend products we love. Promise. When it comes to throwback hairstyles, perms are pretty much as iconic as it gets. Although we ...

The perm has sprung back into salons, but not as you know it. In salons, the concept of the perm is being interpreted less literally. “It has gone from tight curls to creating waves and a gentle ...

Love it or hate it, the perm is back in business. Bella Hadid, Emily Ratajkowski and Katie Holmes have started a curl trend. “Because of the recent trends of people wanting to embrace and enhance ...