Using tools to track your website traffic is an excellent way to generate leads and make customers' online experiences more personalized. Tracking website visitors isn't just about knowing what pages ...

Half a dozen federal agencies are paying a private company to track and analyze the behavior of visitors to their websites, taking advantage of technologies that could become more common on government ...

AUSTIN, Texas--(BUSINESS WIRE)--Data privacy and online surveillance transparency continue to be serious issues for Canadians. A newly released survey reveals that a vast majority of businesses in the ...

LinkedIn is simplifying action tracking with a new tool called Website Actions. This new data layer enables B2B marketers using LinkedIn’s Insight Tag to set new conversions, build retargeting ...

All too often, digital ads wind up improperly targeting the most vulnerable people online, including abuse victims and kids. Add to that list the customers of several digital-medicine and ...

The University of South Carolina has been tracking those who visit its website to better target potential students, documents show. Those who visit USC’s website, sc.edu, can expect the pages they ...

T-Mobile has been hit with a lawsuit accusing it of illegally tracking people who visit its own website. “This case stems from defendant's use of tracking, recording, and.or 'session replay' software ...

IKEA North America Services LLC was hit with a class suit in federal court alleging that it violated the California Invasion of Privacy Act by installing tracking technologies on its website without ...