Shopping is becoming a whole new experience. Imagine the convenience of trying on any pair of shoes without leaving your couch and changing the color with a swipe of your finger. Imagine browsing ...

Augmented reality is one of the fastest growing technology trends, tipped to reach meteoric heights over the next few years. A technology that was catalysed by the 2016 release of Pokémon Go, it has ...

Augmented reality is changing marketing and advertising. According to industry analysis firm ARtillery Intelligence, augmented reality (AR) advertising grew from about half a billion dollars in global ...

This week Niantic announced Lightship VPS, a system designed to make possible accurate localization of AR devices at a large scale to enable location-based AR content that can also be persistent and ...

Niantic Spatial has now made its WebAR creation platform ‘8th Wall’ free and open source, which also comes alongside a shutdown of hosted services. Previously a paid service, 8th Wall allows users to ...

For The Drum’s deep dive into AI and web3, Kevin Straw of AR specialist agency Niantic, along with Tool of North America’s Dustin Callif, argues that a ‘real-world metaverse’ is emerging around us.

8th Wall, a company that enables augmented reality on the web, is announcing the release of its cloud-based authoring and hosting platform. This platform closes the loop on AR production and removes ...