The obvious difference between business-to-business and consumer websites is the immediacy of conversion. B-to-b sales cycles are usually much longer, and often incorporate live salespeople and ...

While most usability testing methods described in The Guide to Usability Testing apply to Web and mobile, we want to describe some of the nuances specific to each medium. Actually, most usability ...

Website usability, user interface, SEO and search engine strategy testing can present you with reams of data to fill up spreadsheets and make pretty charts, but how helpful is any of it unless you ...

Usability testing will take place in a 30-minute or 55-minute session during which you will be asked to complete some common (and some uncommon) tasks on the website related to searching for books and ...

Usability testing is an invaluable research method that involves observing representative users interacting with your product to assess how easy or difficult it is to use.

Hicken’s recommends marketers conduct usability, or “think aloud” testing. Marketers using this tactic watch people in their target market give a stream-of-consciousness talk while they try to ...

Usability testing is a technique used to help discover problems or bottle-necks in your design. But there are different types of user testing that suit different types of goals. Scripted or un ...

Web usability testing is often conducted to find out what users' experiences are on a website, and the feedback garnered is used to implement improvements.

Web Sites - In Part 1 of this series, we discussed the value of usability testing and talked about some testing tools. Here are more reviews of low-cost or no-cost usability tools.

Some agile development teams place usability testing in the category of user acceptance testing and expect business stakeholders to test and provide usability feedback. This may be good enough for ...