Google Analytics' new property, App + Web, allows marketers to combine the dimensions and metrics of app and website data into a unified report.

Here is a small but important update to Google Analytics: Developers can now create a single reporting view that includes both web and app data. Google says this will help businesses that have ...

Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability.

In an update to Google Analytics, bot traffic will be automatically filtered out of reports for Web + App properties. “In App + Web properties, traffic from bots and spiders is automatically ...

SimilarWeb, a startup taking on web measurement services like Alexa and comScore, is now expanding its intelligence platform to include the world of native mobile apps and mobile web, in addition ...

Google is upgrading the new App + Web property in Google Analytics, which allows users to measure multiple websites and apps.

Google Analytics has been around for web apps since it launched, but Firebase has just added integration so its enhanced tools work with web apps just like it has with mobile apps.

The North America market would dominate the Global Web App Analytics Market by Region by 2024, growing at a CAGR of 17.3 % during the forecast period. The Europe market is expected to witness a ...

Website- and app-tracking analytics company SimilarWeb has raised $47 million in a round of funding led by Israeli investor Viola Growth, with participation from Saban Ventures, CE Ventures, and ...

The growth of the app analytics market is expected to be driven by the growing demand for mobile and web apps, the increased application of advertising through smartphones, as well as the ...