Amid a shortage of watchmakers in the U.S., Rolex has opened a new school for watchmakers in Dallas. But industry stakeholders say more educational programs are needed.

Swiss watchmaking is the default choice for collectors, but three U.S. brands are offering compelling home-grown alternatives.

An entrepreneur introduces, and teaches, a university course to give students hands-on training in key aspects of the field, from history to assembly to marketing.

Jaeger-LeCoultre is now offering watchmaking workshops at its flagship boutiques in Shanghai and New York. Dubai and Beijing are next on the list.