PULLMAN, Wash. — Messages such as “proudly made by a woman winemaker” can increase women’s intentions to purchase wine — particularly when paired with feminine imagery like flowers on the label — ...
From falcons in the vineyard to chillable reds with quirky labels, Washington winemakers are expression their style—and making some of the country’s most exciting wines. Washington State's wine ...
A 2024 study (Ruiying et al.) investigates whether subtle “gender cues” on wine labels (i.e., feminine vs. masculine visual or textual cues) affect how women perceive and respond to a wine. Do ...
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