Harnessing the immersive experience Virtual reality will enable marketers to tell stories, engage, and empathize with consumers in ways that were not technologically feasible before.

The Reality of Hope,” which is shot mainly in virtual reality, provides proof, recounting the story of Hiyu and Photographotter, also known as Jack Parsons and Alex Davidson, two people who meet in V.

UCLA neurophysicists have found that space-mapping neurons in the brain react differently to virtual reality than they do to real-world environments. Their findings could be significant for people ...

Humans get a real buzz from the virtual world of gaming and augmented reality but now scientists have trialled the use of these new-age technologies on small animals, to test the reactions of tiny ...