For years, the television world has pivoted on the use of a reach and frequency metric known as the Gross Rating Point, a.k.a. the GRP (Wikipedia), for the buying of advertising time. As TRAFFIQ’s ...
Unilever’s Clear video advertising campaign targeted men aged 18 to 34 with a series of 'Fresh tips' video ads that provided hair-care tips (the videos are available on the brand's YouTube channel).
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