DALLAS — Varsity Spirit, the company that owns the National Cheerleaders Association (NCA), is offering spectator refunds, counseling and virtual competitions to those impacted by an incident at a ...

It is hard to believe, but until now, professional cheerleading wasn't a real path for even the most elite athletes. For decades, they've trained like pros--with no league to chase. That changes today ...

DALLAS — Nine families are suing Varsity Spirit, Varsity Brands, and several event operators over a mass panic during the 2025 NCA All-Star National Championship in Dallas that they say left them ...

North Texas has long been the epicenter of the cheerleading world, home to some of the most iconic athletes in the sport with the Dallas Cowboys Cheerleaders and the cheerleading team at Navarro ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

Debuting in 2026 with founding teams in Atlanta, Dallas, Miami, and San Diego, the Pro Cheer League offers a platform for elite athletes aged 18+ to train, compete, and continue their cheer careers at ...

Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

Deena Pribonic reacted like all others connected to McDowell’s competitive spirit program after Saturday’s PIAA meet. The fourth-year coach erupted in excitement the moment she learned the Trojans ...