Whether you’re running a business-to-consumer business, or simply looking to understand the psychology behind consumer ...

Fuel: Despite being an oil-rich nation, Nigeria faces frequent fuel shortages, making it a top priority for consumers ...

Consumer behavior—or how people buy and use goods ... and psychological studies to better understand what compels people to commit to purchases or become loyal to brands. Everyone has heard ...

Price sensitivity research helps you answer these questions by testing different pricing options on your target audiences. By delving ...

AI is reshaping daily life. Parents are automating tasks, shoppers are ditching stores and tech is no longer just for the elite.

The marketing dream for any brand is to understand exactly who its customers are, what they like and want (and don’t), what ...