A pair of spikes can be a runner's best friend. Under Armour released the Unisex UA HOVR Smokerider spike specifically for sprinters and for those who specialize in the 400m and 800m distances. As a ...

Under Armour is looking to change the fitness narrative with HOVR, a shoe literally designed to provide customers with energy. Released globally Thursday (Feb. 1), the HOVR shoe technology helps ...

After releasing the first-ever Hovr Phantom running shoe in February 2018, Under Armour has just released the second look using the Phantom name. Available now in both men’s and women’s sizing is the ...

You can’t slam dunk without defying gravity for a few seconds. That’s why Under Armour is applying their patented HOVR technology to a shoe designed specifically for basketball players. Dropping ...

Under Armour has officially extended its HOVR™ footwear technology into its basketball division. Following the HOVR™ Phantom model, UA will use the cushioning and energy return feature on the all-new ...

You know that rule of threes when all things seem to align? Take, for instance, spring being right around the corner, the height of marathon season, and International Women’s Day. Now imagine all ...

After years designing basketball shoes primarily for men, sportswear giant Under Armour is finally unveiling something for their female audience. On Thursday, the Baltimore-based brand debuted their ...

Under Armour's new 'smart shoes' (the HOVR Connected series) use an embedded chip and the MapMyRun app to give runners real-time data on their fitness performance, as well as post-workout stats. You ...

The challenge when trying to make a golf shoe that feels soft is making sure that it's not too soft, and it still responds to the natural movement of your feet in the golf swing in an effective way.

The new HOVR Sonic is a no-frills, lightweight, cushioned trainer that easily connects to an app to keep track of your running history and stats. This new shoe from UA connects to the Map My Run (iOS ...