The Baltimore, Maryland-based company issued earnings of 2 cents per share, ahead of the expected 3 cent loss, on revenues of $1.32 billion. Using ChatGPT, Under Armour crafted a 90-second locker-room ...

A new ad from Under Armour featuring boxer Anthony Joshua has come under fire from creatives on Instagram after its director claimed it as the “first Ai-powered sports commercial” — but critics in the ...

Q. What do you get when you ask an AI program to write an inspiring pep talk based not just on the greatest motivational speeches of all time, but the personal inspirations of Under Armour's athletes ...

The privately held alcohol marketer is the first company to reveal Big Game ad plans. Like most apparel brands, Under Armour faces a continuous need to spend portions of its advertising budget on ...