Arundel Mills adds Under Armour store Arundel Mills announced three new stores and a redesigned food court are set to make their debut. Under Armour Factory House will be opening a store in 8,544 ...

Few, if any, sportswear marketing campaigns had the cultural impact of "Protect This House." Those three words cut through standard-definition television to give an entire generation of athletes ...

It’s been over 20 years since Under Armour got high-school athletes chanting “Protect This House,” and the company says it is well overdue for a reinvention of the phrase. Ads feature basketball ...

The 8,500-square-foot Under Armour store at Nebraska Crossing will nearly double in size to 16,000 square feet when the new wing opens in early August, store manager Dan Luebbert said. The Under ...

Store mannequins that dot Under Armour’s flagship store at its new corporate campus appear to play soccer, dribble basketballs and turn handstands, part of a long-planned retail venture that opens ...