Under Armour doesn’t want to be your parents’ shoe company. The Baltimore-based sports apparel firm is gearing up for the release of its running footwear line on Jan. 31 with three new 30-second ...

Under Armour will feature Bixby High School athletes in ads for its upcoming line of workout gear. The company has been doing photo shoots with several of the school's teams this week. Bixby Athletic ...

Millions of young athletes may aspire to be the GOAT. But in an inspiring new spot from Under Armour, NFL quarterback Tom Brady tells them, "don't be like me." Called the "Athlete No One Saw Coming," ...

The multifaceted running campaign will showcase its Spring 2009 running footwear and apparel at an exclusive launch event in New York City. As a reflection of Under Armour's brand positioning of ...

Under Armour's latest ad campaign, which depicts virtual clone armies of athletic stars deep in their training regimens, has created a buzz online and racked up about close to two million total views ...

After more than a decade of working together, the NBA star and his Curry Brand will separate from Under Armour.

The Wisconsin's renewed contract with Under Armour includes an NIL aspect that could help the Badgers be more competitive in ...

Writer reveals real reason Under Armour fumbled Warriors' Stephen Curry originally appeared on The Sporting News. Add The ...

Caitlin Clark is one of the reasons Stephen Curry left Under Armour originally appeared on The Sporting News. Add The ...

Under Armour's decision to part with Stephen Curry is part of a restructuring plan that will see the apparel and shoe firm ...