Under Armour doesn’t want to be your parents’ shoe company. The Baltimore-based sports apparel firm is gearing up for the release of its running footwear line on Jan. 31 with three new 30-second ...

What's Your Point of View on Those Who Get on Pointe? A new ad from Under Armour might change your mind about ballet being a sport. The spot features a strong and sinewy 31-year-old Misty Copeland, ...

Earlier this year, Under Armour released a set of ads starring American Ballet Theatre soloist Misty Copeland. As part of their push to gain more of the women’s market, they’ve now put out their first ...

Tennessee basketball star Zakai Zeigler was featured in a new Under Armour AD ahead of March Madness Tennessee basketball star Zakai Zeigler is a man of many things, including advertisements. Zeigler ...

When you win a national championship, you deserve all the glory. When you win a national championship after an undefeated season with five brand-new starters, you deserve all the glory and then some.

Q. What do you get when you ask an AI program to write an inspiring pep talk based not just on the greatest motivational speeches of all time, but the personal inspirations of Under Armour's athletes ...

Soccer club New York City FC scored with a giant pigeon and Delta appears poised for success—plus, why it was a bad week for Amazon and New York Times Games. A new Under Armour commercial from ...

The Baltimore, Maryland-based company issued earnings of 2 cents per share, ahead of the expected 3 cent loss, on revenues of $1.32 billion. Using ChatGPT, Under Armour crafted a 90-second locker-room ...

Under Armour is suing competitor Sketchers USA for what it says is a copy of the “Protect This House” Under Armour ad campaign. The Daily Record reports that the Baltimore based sports apparel ...

Auburn may be nearing a final decision on its next apparel deal, Athletic Director John Cohen suggested on a Tuesday appearance on Next Round Live. “We feel like we’re in a very, very positive place ...

ATLANTA, Jan 17 (Reuters) - Athletic apparel maker Under Armour Inc said on Thursday it would shift a "substantial" amount of its annual marketing spending into the first half of 2008, and its shares ...