CARLSBAD, Calif. – After coming to grips with a world in which a Toyota Prius is a cool, genuinely attractive car, it’s time to wrap your head around another doozy: the new 2023 Toyota Prius Prime ...

Most significant changes: The Prius hybrid and its Prius Prime plug-in hybrid version were fully redesigned for 2023 and roll into the 2024 model year with no significant changes beyond small price ...

The verdict: The all-new 2023 Toyota Prius Prime plug-in hybrid pushes the boundaries of how sporty an efficient vehicle can be without going all-electric, but it makes the same sacrifices as its ...

I still haven’t got used to the 2023 Prius’ dramatic new looks, and already Toyota has us back for a new variation. Meet the 2023 Toyota Prius Prime. Yes, the Prime is back, a plug-in model of the ...

The 2023 Toyota Prius Prime is a plug-in hybrid version of the conventional 2023 Prius hybrid launched earlier this year. It shares that car’s striking new shape, the one that wowed reviewers and ...

The Orlando Toyota Prius is the hybrid that started it all - way back in the early 2000s, it kicked off the hybrid car movement and has been a strong contender in the game ever since. However, it’s ...

“The redesigned Prius Prime has more of everything you need in a plug-in hybrid, in a more attractive package.” “Why you can trust Digital Trends – We have a 20-year history of testing, reviewing, and ...

Toyota has been getting criticized from some quarters recently for not moving fast enough to become an all-electric automaker like some of its rivals, but it has reasons. The company thinks hybrids ...

The Prius has been Toyota’s car of the future for more than two decades. Through multiple generations, the brand has kept to the same formula. The Prius has been hyper-efficient. The Prius has leaned ...

Sometimes, Toyota must wonder what it has to do to catch a break. Other than being fabulously profitable and the world’s largest automaker, that is. Toyota began the auto industry’s race to electrify ...

For a while, it seemed like Toyota was content to squander its early-adopter advantage in hybrid cars. The Prius may have basically created the category, but rivals not only caught up but exceeded the ...