Gucci has opened a persistent digital space on Roblox, per a press release shared with sister publication Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021. A ...

Gucci Town is a Roblox digital location intended for those exploring the unexpected. It's an experience or a place to learn more about Gucci and its history, as well as Alessandro Michele's artistic ...

Following brands including Nike with Nikeland, the creative features a raft of virtual clothing that users can earn and buy for real money, in addition to a number of games and activities designed to ...

Gucci Town is a prime bit of a real estate. The lawns are perfectly manicured. The fountains are crystal clear. The store, well-lit, immaculate, and always over-stocked, is open 24/7. That's because ...

Fashion powerhouse Gucci collaborated with Roblox to launch Gucci Town, an experience themed around the company. Players can participate in mini-games challenges and do much more in Roblox Gucci Town.

When most people think about the metaverse, they typically think about virtual reality (VR) – strapping a bulky headset over one’s eyes and fully immersing themselves in a 3D virtual world. But this ...

After receiving his degree in Journalism & Media Communications from CSU in 2019, Erik began building his career in online media, and found his dream job when he joined Game Rant as a staff writer.

Gucci has officially entered the metaverse after unveiling a permanent presence on gaming platform Roblox. The luxury retailer previously collaborated with the virtual world for more short-lived ...