Although this isn’t news to any golfer serious about getting the most from their game — getting fit matters. Whether it’s for a new driver, wedges, irons, or a golf ball, having the right tools will ...

The theme of Titleist’s 2026 golf ball launches: enhance the primary characteristics of its balls while preserving their authentic identities. That rings true all the way down the lineup. The new 2026 ...

This spring, Titleist added an enhanced alignment guide to its series of Pro V1 golf balls. At first blush, this may not seem like news worthy of its own story, but it should be. Here’s why. I go out ...

It’s a feeling all too many of us have encountered on the golf course; Nico Echavarria was running out of golf balls. Luckily for Echavarria, who earned his debut PGA Tour win at the Puerto Rico Open ...

With a focus on offering more of what golfers want, Titleist is bringing more short-game spin to the new AVX golf ball. Golfers can be a picky bunch. If you make a driver in gloss, golfers will ask ...

The 2026 Titleist Tour Soft pairs a faster core and new aerodynamics with a grabbier cover to boost distance while improving ...

The Titleist Pro V1 Left Dot golf ball has amassed a cult following. It’s never been added to the retail lineup, and is available only in select fittings, on Tour and in limited releases on a random ...

What’s new: More ball speed, distance and spin around the greens. How does this happen? The new AVX, which touts the lowest flight, lowest spin and softest feel of Titleist’s three premium balls, ...

The Pro V1x Left Dash was originally thought of as a niche option, one of Titleist’s Custom Performance Options (CPOs) designed for only a small percentage of players. But after winning the 2019 U.S.

This should come as a surprise to no one, but the winningest golf ball brand on the PGA Tour was once again the “No. 1 ball in golf.” Titleist golf balls took the cake again this year by winning a ...

What you need to know: The fiith iteration of the Titleist AVX features a reformulated core and a new aerodynamic package on a softer cast urethane cover to produce the driver and iron flight of the ...