Texas Tech Athletics has announced a rebrand, introducing a modernized “flat T” logo set to debut in the 2026-27 academic year, provoking an outpouring of mixed opinions. The new design, a departure ...

Texas Tech has been undergoing a pretty substantial change lately thanks to a massive infusion of NIL money from their most prominent boosters. Among the changes is a planned change to their branding, ...

If you hadn't heard, the 2024 All-Star Game is being played in Arlington at Globe Life Field. On Thursday, Major League Baseball and the Texas Rangers unveiled the logo to be used during the midsummer ...

When Texas Tech revealed its new Double T logo on Tuesday, the internet showed mixed reactions. From the outside looking in, many non-Texas Tech fans saw the de-beveling of the Double T as a downgrade ...