Brooklyn-based hair-care brand Amika is launching its first immersive virtual experience on the popular metaverse gaming platform Roblox alongside experiential e-commerce company Obsess.

Immersive Video Ads Availability: Roblox immersive video ads are going through an alpha test and will become broadly available to advertisers on Roblox later this year.

Immersive gaming and creation platform company Roblox, Inc. (RBLX) has named Paramount CFO Naveen Chopra as its new finance chief, effective June 30. Chopra will succeed Michael Guthrie, who ...