Artificial intelligence is a massive help to everyday processes and work, but over at fast food chain Taco Bell, it is not as effective compared to humans. Taco Bell's management recently admitted ...

IRVINE Calif. Quick-service restaurant operator and franchisor Taco Bell Corp., based here, saw improvement at a problem restaurant after installing HME Electronics' new Zoom Drive-Thru Time ...

Dane Mathews believes the drive-thru is ready for a “reinvention.” Taco Bell’s chief digital and technology officer is working to ensure his company is leading the charge. During an interview at the ...

A hot potato: It seems companies are finally starting to discover that adding AI to literally everything doesn't automatically make it better – and in many cases, it can worsen the experience. Taco ...

In what might be one of the most easily predictable AI missteps to date, Taco Bell's recent move to replace human employees with AI to help manage drive-thru orders has gone spectacularly wrong. From ...

Few quick-service brands have been as steady as Taco Bell over the past few calendars. And that’s putting it lightly. One of Yum! Brands’ “twin growth pillars,” as the company refers to them (the ...

That distant ringing? It’s the sound of the Taco Bell death knell, tolling for the restaurant chain’s shambolic AI-powered drive-thrus. We exaggerate, but only a little. The much-maligned tech ...

IRVINE, Calif., Feb. 9, 2025 /PRNewswire/ -- Taco Bell's Big Game commercial, titled "The Fans," debuted for the first time tonight, transforming everyday drive-thru visits into lasting memories as ...

A Taco Bell exec is having second thoughts about using AI at the drive-thru. A Taco Bell exec is having second thoughts about using AI at the drive-thru. is a news writer who covers the streaming wars ...