Former Starbucks CEO Howard Schultz said Wednesday that he “did a cartwheel” in his living room when current chief executive ...

Starbucks’ focus on employees becomes more apparent with its turnaround strategy, giving store managers a reason to cheer.

Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.

Most of the new menu items sampled by USA TODAY, including a new protein cold foam, will see additional testing before being ...

To be sure, Starbucks isn't turning its back on tech. While Siren is taking a backseat, the CEO also ... and boost sales. "It is clear we need to fundamentally change our strategy to win back ...

Starbucks plans to roll out a generative artificial intelligence assistant created with Microsoft Azure's OpenAI platform to ...

Leadership Experience 25 aims to set new customer service standards and reinforce the company's commitment to hospitality.

Brian Niccol, CEO of Starbucks, the iconic coffee chain, has announced a series of important changes to its management ...

CEO Brian Niccol has Starbucks trying to pick up market share in China with sharp discounts on products it sells there.

Starbucks is testing a new protein-rich drink, a sugar-free vanilla latte with banana cold foam. It has at least 15g of ...

In February this year, a Reuters report stated that U.S.-based KKR & Co. (KKR) was also interested in acquiring a stake in Starbucks China. Niccol is confident that investors see high value in the ...

Investors have placed their bets on Niccol's turnaround strategy for the brand, whose sales ... Starbucks paused rolling out its Siren System store revamp program, launched under former CEO ...