Rihanna's Fenty Beauty empire just expanded into new territory - women's professional basketball. According to NBC Sports, ...

Down to Business with Asli Pelit takes you through the exciting, fast-paced (and sometimes confusing) corporate side of women ...

Rihanna's Fenty Beauty investment in the WNBA's New York Liberty franchise has already made its mark on women's sports.

From Glossier to ILIA, beauty brands are investing in women’s sports—tapping into rising viewership, star athletes, and a new era of cultural influence.

Women’s sports in the USA are full of creative campaigns for beauty brands and intelligent partnerships with athletes. NYX, Glossier, Mielle, Urban Decay, and more, partner with teams across the ...

The Women’s Sport Trust conclude that in 2024, a record 20.9 million people in the UK watched three minutes or more of women’s sports coverage, with a third of those viewers being new to ...

The beauty industry is officially betting on sports. Some may try to chalk this up to the Taylor Swift effect, but that doesn’t give women—and their varied, multifaceted interests—enough credit.

Olympians and world champions reveal how they overcame body shamers while conquering their sport Decades of being ridiculed by body-shamers won't shake this once-in-a-lifetime athlete. Not even ...

The founder of ONA Creative talks which female athletes are crushing social media, why reputation matters and where brands ...

Events like the Rugby World Cup are drawing more fans, but still trail far behind the men’s equivalent in financial terms.

But treating women’s sports as merely a diversity play misses the mark. This isn’t just about fairness; it’s about smart business and impactful marketing.