Another related technique, multivariable testing, involves testing multiple variables at once, such as the landing page layout, ad copy or CTA.

It may be that you want to split test landing pages with different colour schemes, images, or call-to-actions. The most common goal for split tests is which brings the highest conversion rates or ...

Success with Split Testing Mackenzie Clauss, senior associate of marketing communications for association-management firm Smithbucklin, recalls a recent A/B test she helped run for a client, Financial ...

Personalized landing pages don’t have to mean endless variants. See how dynamic content can scale intent-driven experiences efficiently.

This past week I was asked by a reader to address the benefits of "paid search advertising" as a strategy for testing your marketing strategies. What I found out is that many small business CEOs ...