In marketing, segmentation has traditionally been the name of the game, with marketers slicing and dicing their prospective customers by demographic, geographic, psychographic and behavioral criteria ...

The B2B software industry is no stranger to disruption. But amidst this next AI-fueled wave of digital innovation, one area that has undergone a particularly dramatic transformation is marketing. No ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Marketing analytics software helps businesses make smarter decisions based on actual data instead of guesswork. Companies using these tools consistently see better campaign results and higher returns ...