Despite being around since 1955, SodaStream has finally launched its first-ever model that can carbonate more than just water ...

PepsiCo's in-house agency/design team produced the creative for the new Sodastream campaign. The brand’s latest lineup ...

SodaStream would have you believe that you’re saving a bundle of cash each time you use one of their do-it-yourself carbonation machines to make a soda. But how economical is it really? How much soda ...

Despite a Super Bowl ad with ScarJo, Americans aren't gulping SodaStream. SodaStream unveils Scarlett Johansson as its first-ever Global Brand Ambassador at the Gramercy Park Hotel, Jan. 10, 2014, in ...

Our expert, award-winning staff selects the products we cover and rigorously researches and tests our top picks. If you buy through our links, we may get a commission. David lives in Brooklyn where he ...

SodaStream is repositioning its brand with a new logo, color palette, website and line of premium products, according to a press release. Creative and design agency Pearl Fisher and creative advisor ...

SodaStream’s spot in the 4th quarter of the Super Bowl was undeniably cunning in their successful attempt to make a meaningful and memorable statement during the big game. The ad focused in on ...

We drink a lot of carbonated water in my household. Enough, in fact, that we've owned a trusty SodaStream Fountain Jet (the company's entry-level carbonator) for years. Even with the sunk costs of the ...

How can a small company compete against industry giants? The best way is to make a lot of noise. This year, one of the smallest advertisers on the Super Bowl is attracting lots of attention as it ...

SodaStream is the first Israeli company to advertise in the Super Bowl. The company has dodged controversy in efforts to break open the soft drink market. Its plant in the West Bank has made it a ...