But slogan crafting involves more than coming up with a catchysaying. As a mini-vision statement, your slogan should stateexactly why you are special as a business and how you will remainthat way.

Entrepreneurs looking to drive change on a global scale should start out by solving problems in their own backyard. Here's why. ... While this makes for a catchy slogan, ...

A slogan isn’t just about marketing success, it’s also about having internal customers see the vision and the mission that the company is working on. — Derek Capo , Next Step China 2.

Their slogan was “Ain’t nobody beating our lemonade.” “…because it's really delicious and we put a lot of work into it,” said Christian. They offered a deal on candy, too.

The businessman who wants to bring the slogan Don’t Just Book It back to life is in talks with investors and potential CEOs over plans to get his company off the ground. Tim Kinslow, who owns an ...