While Roblox shareholders have also certainly noticed the early success of A Minecraft Movie, the market is not sending clear signals.

"Sketch," in theaters Aug. 6, features family friendly creatures and adventure while dealing with significant themes relevant to kids and parents alike.

A clever fan sets the internet ablaze with their edit of the Minecraft movie trailer that takes the flim's cast to the world of Roblox instead.

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

While Roblox shareholders have also certainly noticed the early success of A Minecraft Movie, the market is not sending clear signals.