Shopify is leaning into its Shop App, and Shop Cash loyalty program as a growth driver, and the first Shop Day event was part of that strategy.

Shopify's web-based Shop app aims to boost customer loyalty through rewards and easy checkout.

These examples illustrate how Shopify, in particular with the Shop app, is expanding the boundaries of e-commerce, and creating new challenges for traditional retailers.

Shopify's new Shop App keeps all of your tracking numbers in one place for easy order management. You'll never lose sight of a package again.