Roblox is launching a new regional pricing system for creators that sell in-game items on the gaming platform.

In Roblox, Robux coins are traditionally used to purchase in-game items like accessories and premium content. However, recently, Roblox shifted towards selling items for real money instead of Robux.

Philipp Batura did not originally plan to build a fashion company when he joined Roblox (RBLX) in 2020 during the pandemic, but his three-person startup Topcat has grown into one of the platform's ...

That, for better and for worse, is a key function of games like Roblox. With “Robux,” you can buy anything from clothes to decorate your avatar to in-game items that can help your experience.