These days, Segment CEO Peter Reinhardt can boast that his customer data infrastructure company has raised almost $300 million in venture capital for a $1.5 billion valuation. But he hasn't forgotten ...

Head over to our on-demand library to view sessions from VB Transform 2023. Register Here A little more than eight years ago, Segment almost died an early death when it seemed to be out of money and ...

Market segmentation is the division of an entire market group based on consumers with similar market needs. The marketing of a men's clothing line may be based on advertising during football games.

Segmenting your target market is a common step in marketing strategy when you have multiple types of customers who would have interest in your product or service. This process involves brainstorming ...

Twilio’s TWLO Segment has remained a category leader in data collection since its acquisition in 2020 by TWLO. The cloud communications company has added a couple of new features — Linked Audiences ...