This divergence doesn’t just apply to political opinions; it also touches on factual topics, from climate change to ...

Algorithm‑based interventions were found to be more effective than user‑directed changes in mitigating these effects. Modifying search algorithms to provide broader results increased belief ...

Remember when finding information online meant typing exact keywords and hoping for the best? When search engines couldn’t tell the difference between “apple” the fruit and “Apple” the tech giant? How ...

Users’ Internet search questions can strengthen echo chambers, even on factual topics, but there are simple ways to lessen ...

If your online content needs tweaking to appeal to Google's search engine using traditional SEO, newly available information from a massive security breach may be a treasure trove.

Untruths spouted by chatbots ended up on the web—and Microsoft's Bing search engine served them up as facts. Generative AI could make search harder to trust.

Understand the key differences between search rankings and AI citations, and how to create content that performs in both.

By understanding how AI search works, marketers can leverage its potential and create more effective marketing campaigns, optimize their content for search engine visibility and drive higher ...

Google Search's algorithm has allegedly leaked, giving us insight into how it works, but also contradicting Google's own words. Read on!