The vintage advertising slogan "Do you love anyone enough to give them your last Rolo?" is being axed after more than 20 years, a victim of the increasingly unromantic British psyche. Manufacturer ...

Richard Brooks gave his sweetheart Lynne his last chocolate back in 1984 'because as the slogan suggests, I loved her enough to give her my last Rolo' ROLO was advertised for many years with the ...

Manufacturer Nestle axed the slogan in 2003 after concluding it was too sentimental, but its popularity has lingered long enough for 18% of readers of Marketing magazine to vote it their favourite.

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