Purchase requests up 500%. Prices climbing daily. And a leaked patent that points to something nobody expected.

The classic timepiece, famous for its red and blue bezel, is surging in price. Fans are hoping that an alternative could be ...

One of Rolex’s most popular models — the steel GMT Master II, with a red-and-blue “Pepsi” bezel — is soaring in the secondary ...

We spoke to Subdial's resident data scientist Alexander Nussbacher about the timepieces that are making a splash ...

Early aluminum bezels would also fade differently over time, making certain “Pepsi” examples seem deep blue and red, while others appear purple and sky-blue, for example. In production for roughly 21 ...

Add Yahoo as a preferred source to see more of our stories on Google. You don't have to pay name-brand prices to get name-brand quality and style, and high-end watches can be a particularly pricey ...