DirecTV adds The Cowboy Channel to MySports Extra for rodeo fans starting May 18

DirecTV quietly added a new channel for certain customers before a major sporting event.

Scripps Sports Brings Women’s Rodeo to National TV in New Deal with PWR

For the first time, the Premier Women’s Rodeo Championship will air on national television, marking a major step forward for the sport’s visibility and growth.
Sports Illustrated

Women’s Rodeo Breaks Through on National TV With Landmark Scripps Deal

The Premier Women’s Rodeo lands on ION and GRIT, bringing the sport into 126 million homes and giving athletes a long-awaited mainstream platform to showcase their stories, legacy, and competition. To ...