Sony Music Entertainment has established a partnership with video game Roblox to bring more artists into the game for virtual experiences.

Roblox's deal with Sony Music Entertainment promises to bring more Sony artists to the popular massively multiplayer online game.

Players can customize their own worlds on the platform. Many illegally upload songs — called “bypassing audio” — and some make intense tracks in a new genre, robloxcore.

Roblox and the National Music Publishers Association have settled a $200 million copyright lawsuit and announced a new agreement.