First, Madison Beer. Now Charlie XCX. Everyone’s playing Roblox’s Dress to Impress, the fashion game that’s now officially part of Brat Summer.

Philipp Batura did not originally plan to build a fashion company when he joined Roblox (RBLX) in 2020 during the pandemic, but his three-person startup Topcat has grown into one of the platform's ...

On Tuesday, the official X account for popular Roblox fashion minigame Dress to Impress announced an all-new Lady Gaga content collaboration was in the works — and it’s hitting the runway ...

Every week is fashion week in Dress to Impress on Roblox. Thanks to streamers, the multiplayer dress-up game has become a breakout hit online. Now, the game is inspiring fashion in the real world ...

With a Charli XCX collab and more luxury fashion brands intrigued, Dress Tto Impress is moving beyond dress-up game to become a community hub and serious fashion player.

Bunka Fashion College debuted its Digital Fashion Program, with its students making avatar looks alongside physical clothing.

It's a story that illustrates how Roblox fashion works and why it's so different from the real-world fashion industry. In Milan or Paris, designers might obsess over silhouettes or fabric innovation.