Paris Hilton’s early success in the metaverse on Roblox demonstrates how a relatively untapped advertising market can increase awareness value at lower costs than traditional ad campaigns.

Paris Hilton’s digital avatar will soon be sliving on Roblox. The TV personality-entrepreneur-influencer-podcaster is adding “gamer” to her CV with the launch of Paris World: an outpost on ...

Paris Saint-Germain is stepping up its commitment to the younger generations by making its debut on Roblox with an immersive and collaborative experience: Paris Saint-Germain OBBY.

Taken from her personal catchphrase, Paris Hilton has launched "Slivingland," an immersive space for her fans in Roblox.