Given that the hashtag #wakeupbarbie is trending on Twitter, the eagerness of the Royal High game on Roblox with respect to the Valentine's day update, is no surprise at all.

The first-ever official Barbie Roblox game - Barbie DreamHouse Tycoon - launches on 6th October, inviting players to enter the world of Barbie and build their very own DreamHouse.

Mattel and metaverse game developer Gamefam are bringing a Barbie-themed game to the global immersive platform Roblox on 6 October.

Barbie Dreamhouse Tycoon will be available on mobile platforms as well — but it’ll also be on the other platforms where Roblox exists: PCs (including Mac), the Xbox One, and the Xbox Series X.