Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

Roblox is opening up its video ads offering to all advertisers following trial testing with brands including Warner Bros. Pictures.

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google's advertising solutions, as well as a direct buy option.

Google and Roblox just teamed up to offer rewarded ads that offer in-game perks for watching video advertisements ...

Roblox will now hide advertisements from users 13 and younger, the company revealed in its new policy changes. The changes come nearly a year after the organization Truth in Advertising (TINA ...

Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings ...

Roblox, the popular online game platform -- and game-creation system -- is rolling out two new ad formats as brands try to gain the attention of gamers and inch their way into the metaverse.

Roblox has partnered with Google to expand its immersive advertising efforts, including its rewarded video ads product.