Spin Master announced today it is launching a new metaverse experience in Roblox. Starting later this week, its anime Bakugan Battle Planet will be available to watch on-demand in the game.

In collaboration with Gamefam, a new dedicated Bakugan game and Unicorn Academy integration are coming to Roblox.

Game platform Roblox is edging into the video distribution business, carrying its first full-length episode of a TV series, an episode from the upcoming season of Spin Master Corp. anime Bakugan.