A company that sells Rainbow Loom, a toy that transforms colorful rubber bands into intricate bracelets, key chains, rings and accessories, rose from humble beginnings to a profitable pop culture ...

The Rainbow Loom trend, some have said, is over. The plastic loom with the tiny, colorful rubber bands used by tweens to make bracelets, rings, even flip-flops, was declared dead last Christmas, due ...

A girl works on a Rainbow Loom at her home in Wichita. The toy, engineered by two former Wichita State students, has become wildly popular and inspired several copycat versions. Travis Heying File ...

Choon Ng is like a lot of other men in one respect: He had to put a ring on his wife's finger before she was on board for the next chapter of their life together. From the end of the summer into the ...

Moveover, Silly Bandz and slap bracelets. A new must-have accessory is adorning the wrists of tweens and teens: the Rainbow Loom bangle. Children make the colorful bracelets using small rubber bands ...

Toni Notarangeli thought she’d misheard when her 8-year-old son Angelo begged her for a toy he just had to have: a plastic loom that helps kids weave colorful rubber band bracelets. Angelo likes to ...