Why are we drawn to thought leaders? When we hear them speak or read their articles or books, what happens in our brains that spurs us to follow them? It all comes down to the psychology of influence, ...

Persuasion is an art and science that has been studied and mastered by many over centuries. While some individuals seem to possess a natural ability to influence others effortlessly, the truth is that ...

Robert J. Smith, BBA, MBA, MFA, Ph.D., is a business consultant and founder of Robert J. Smith Productions and Smith Profits. The best tag line for the film Friendly Persuasion, which featured Gary ...

This book is a favorite of the famous mentalist "DaiGo", who says it "changed his life." This book, titled "Influence: The Psychology of Persuasion," is quite thick, spanning about 450 pages. If you ...